Staffing agencies need reviews from two distinct audiences -- candidates (Glassdoor, Indeed) and clients (Google, Facebook). Run separate automation campaigns for each audience with different templates, timing, and tone. Consolidate everything in one dashboard. The agencies that manage both sides of the review equation win more candidates and more client contracts.
What Is a Staffing Agency Review Playbook?
A staffing agency review playbook is a dual-track system for collecting and managing reviews from both placed candidates and satisfied clients, across Glassdoor, Indeed, Google, and Facebook, from a single dashboard.
Staffing agencies are unique: they serve two audiences simultaneously. Candidates evaluate you as an employer (on Glassdoor and Indeed). Clients evaluate you as a service provider (on Google and Facebook). Missing either side creates a blind spot.
Why Both Audiences Matter
Candidate Reviews (Glassdoor + Indeed)
- Candidates research staffing agencies before registering.
- A strong Glassdoor profile attracts better candidates into your talent pool.
- Indeed employer reviews appear alongside job postings.
- Negative candidate reviews make it harder (and more expensive) to fill your talent pipeline.
Client Reviews (Google + Facebook)
- Prospective clients search "[staffing agency] reviews" before signing contracts.
- Google reviews appear for brand and service-area searches.
- Client testimonials on Google lend credibility to proposals and pitches.
- Facebook reviews build community trust and referral confidence.
The Dual-Track Review System
Track 1: Candidate Reviews
Trigger: Successful placement confirmed (candidate started the role).
Timing: 2 weeks after start date (candidate has settled in, confirmed the role matches expectations).
Template:
Hi [First Name], congratulations on your new role at [Client Company]! We loved working with you on this placement. If you have a moment, sharing your experience on Glassdoor or Indeed helps other candidates find the right agency: [Link]. Thank you!
Platform routing: Glassdoor primary, Indeed secondary.
Track 2: Client Reviews
Trigger: Successful placement confirmed by client (position filled, candidate retained past probation).
Timing: 1 week after placement confirmation.
Template:
Hi [Client First Name], thank you for trusting [Agency Name] to fill the [Role Title] position. If you are satisfied with the placement, a Google review helps other companies find reliable staffing support: [Link]. We appreciate the partnership.
Platform routing: Google primary, Facebook secondary.
How to Build the System
Step 1: Connect Your ATS
Link Bullhorn, Greenhouse, Lever, Workable, or your ATS to ReviewGlow via Zapier. Placement status changes trigger the appropriate campaign.
Step 2: Configure Dual Campaigns
Set up two separate campaigns in ReviewGlow -- one for candidates, one for clients. Different templates, different platform routing, different AI tone training.
Step 3: Train AI for Two Voices
Candidate-facing replies should be warm, supportive, career-focused. Client-facing replies should be professional, results-oriented, partnership-focused. ReviewGlow AI agents learn both voices.
Step 4: Consolidate Monitoring
All four platforms (Glassdoor, Indeed, Google, Facebook) in one dashboard. One inbox. One analytics view.
Common Mistakes Staffing Agencies Make With Reviews
Mistake 1: Treating All Reviews the Same
Candidate reviews and client reviews require different tones, different templates, and different response strategies. One-size-fits-all fails.
Mistake 2: Only Managing Client Reviews
Many agencies focus on Google reviews from clients and ignore Glassdoor/Indeed reviews from candidates. This creates a talent pipeline problem.
Mistake 3: Asking Candidates Before Placement
Asking a candidate for a review before they are placed feels premature and pressured. Wait until placement is confirmed and the candidate is settled.
Mistake 4: Not Responding to Negative Candidate Reviews
Candidates who had a bad experience with your agency will post about it. Not responding confirms their negative impression and deters other candidates.
Mistake 5: Ignoring Platform-Specific Norms
Glassdoor responses should be HR-professional. Google responses should be business-professional. Indeed responses should be recruitment-friendly. Each platform has its own tone expectations.
Platform Strategy for Staffing Agencies
| Platform | Audience | Review Type | Priority |
|---|---|---|---|
| Glassdoor | Candidates | Candidate experience | Primary (talent) |
| Indeed | Candidates | Employer experience | Primary (talent) |
| Clients | Service quality | Primary (business) | |
| Both | General trust | Secondary |
Measuring Success
| Metric | Target (first 6 months) |
|---|---|
| Candidate reviews per month | 4-8 |
| Client reviews per month | 2-4 |
| Glassdoor rating | 3.8+ |
| Google rating | 4.5+ |
| Response rate (all platforms) | 100% |
| Time from campaign launch to first review | Under 48 hours |