Review Request Email Templates: 12 That Beat Please Review Us

TL;DR: Review request emails convert at 5-15% when done right — lower than SMS, but valuable as a secondary channel and for customers who prefer email. The best templates are short (under 150 words), personal, and include a single clear call-to-action button. Send within 24 hours of service. Here are 12 templates organized by industry.

What Is a Review Request Email?

A review request email is a follow-up message sent to a customer after a service interaction, asking them to share their experience on Google or another review platform. It includes a personalized greeting, a brief thank-you, and a direct link to your review form.

Email is the second-best channel for collecting reviews (after SMS). Open rates are lower than text messages, but email lets you include more context, use branded design, and reach customers who did not provide a phone number. For professional services, B2B relationships, and customers who opted out of SMS, email is often the primary channel.

The 12 Templates

Category 1: General Service Businesses

Template 1: The Clean Ask

Subject: Quick favor, [Name]?

Hi [Name],

Thanks for choosing [Business] for your [service]. We hope everything went well.

If you have a minute, a Google review helps other customers find us — and helps our team know what we are doing right.

[LEAVE A REVIEW BUTTON]

Takes about 30 seconds. We read every one.

Thanks, [Your Name] [Business]

Template 2: The Specific Reference

Subject: How did we do on [service], [Name]?

Hi [Name],

Just following up on your [service] with us on [date]. We want to make sure everything met your expectations.

If it did, a quick Google review would mean a lot to our team:

[LEAVE A REVIEW BUTTON]

If anything was not right, reply to this email and we will fix it.

[Your Name] [Business]

Template 3: The Team Shoutout

Subject: [Tech/Stylist Name] would love your feedback

Hi [Name],

[Tech/Stylist/Provider Name] enjoyed working with you today. If they did a great job, the best way to let them know is a Google review:

[LEAVE A REVIEW BUTTON]

Your feedback helps our entire team get better.

Thanks, [Your Name] [Business]

Template 4: The Impact-Focused

Subject: Your feedback helps, [Name]

Hi [Name],

We appreciate your trust in [Business]. As a local business, reviews from real customers are how new people find us.

If you had a good experience, a Google review goes further than you might think:

[LEAVE A REVIEW BUTTON]

Thank you, [Your Name]

Category 2: Healthcare

Healthcare emails must avoid referencing specific conditions, treatments, or diagnosis details. Keep the message general and HIPAA-compliant.

Template 5: Post-Appointment (Medical/Dental)

Subject: Thanks for your visit, [Name]

Hi [Name],

Thank you for visiting [Practice Name]. We hope your appointment went well.

If you are comfortable sharing your experience, a brief Google review helps other patients find quality care:

[LEAVE A REVIEW BUTTON]

Your privacy matters to us. Only share what you are comfortable with.

Warmly, [Practice Name] Team

Template 6: Post-Procedure Follow-Up

Subject: How are you feeling, [Name]?

Hi [Name],

We hope your recovery is going smoothly. If there is anything you need, do not hesitate to call us at [phone].

When you are feeling up to it, a Google review helps other patients know what to expect:

[LEAVE A REVIEW BUTTON]

Take care, [Provider Name] [Practice]

Category 3: Home Services and Contractors

Template 7: Post-Service Call

Subject: [Service] complete — how did we do?

Hi [Name],

[Tech Name] just wrapped up your [service] at [address/neighborhood]. We hope everything looks good.

If you are happy with the work, a Google review helps us keep growing:

[LEAVE A REVIEW BUTTON]

If anything needs attention, reply here and we will send someone back.

Thanks, [Business]

Template 8: Project Completion

Subject: Your [project] is done — we would love your thoughts

Hi [Name],

We are glad to have finished your [project type]. It was a pleasure working with you over the past [timeframe].

If you are satisfied with the final result, a Google review would mean a lot to our crew:

[LEAVE A REVIEW BUTTON]

We are always here if you need anything down the road.

Best, [Your Name] [Business]

Category 4: Professional Services

Template 9: Post-Engagement (Legal/Accounting)

Subject: Thank you for trusting [Firm], [Name]

Hi [Name],

Now that your [matter type / filing / case] is wrapped up, we wanted to say thank you for choosing [Firm].

If you were happy with the process and the outcome, a brief Google review helps other [clients/business owners] find reliable [legal/accounting] support:

[LEAVE A REVIEW BUTTON]

We appreciate the trust you placed in us.

Best regards, [Your Name] [Firm]

Template 10: Annual Relationship

Subject: Thanks for another great year, [Name]

Hi [Name],

With [tax season / annual review / renewal] behind us, we wanted to say thank you for continuing to work with [Firm].

If we have earned it, a Google review from a long-term client carries real weight:

[LEAVE A REVIEW BUTTON]

Looking forward to next year.

[Your Name] [Firm]

Category 5: Restaurants and Hospitality

Template 11: Post-Dining (Reservation Based)

Subject: Thanks for joining us, [Name]

Hi [Name],

We loved having you at [Restaurant] on [date]. We hope every dish hit the mark.

If you enjoyed the experience, a Google review helps other diners discover us:

[LEAVE A REVIEW BUTTON]

Hope to see you again soon.

[Restaurant] Team

Template 12: Post-Stay (Hotels/Vacation Rentals)

Subject: How was your stay, [Name]?

Hi [Name],

We hope your time at [Property] was exactly what you needed. If we made your trip better, a Google review helps other travelers find us:

[LEAVE A REVIEW BUTTON]

If anything was not perfect, reply to this email and we will make it right for your next visit.

Safe travels, [Property] Team

Email Subject Line Best Practices

Your subject line determines whether the email gets opened. Here is what works for review requests.

Keep subject lines under 50 characters. Personalize with the customer name. Avoid words that trigger spam filters (free, amazing, urgent, act now).

Email Design Best Practices

Keep It Short

Under 150 words. Review request emails are transactional, not educational. The customer has already experienced your service. They do not need convincing — they need a clear, easy path to the review form.

One Call-to-Action

One button, one link, one action. “Leave a Review” or “Share Your Experience.” Do not include secondary CTAs (follow us on social, check out our blog, refer a friend). Every additional option reduces the chance they complete the primary action.

Plain Text Beats Heavy HTML

For review request emails, a plain-text style email with a single branded button outperforms a design-heavy newsletter-style layout. The email should feel like a personal note from a human, not a marketing blast.

Mobile-First

Over 60% of emails are opened on mobile. Ensure your button is large enough to tap, your text is readable without zooming, and the review link loads properly on mobile browsers.

Automating Review Request Emails

Trigger Events

Set your email to send automatically after:

• Appointment completion
• Invoice payment
• Service ticket closure
• Project delivery
• Checkout (for retail/hospitality)

Delay Period

Wait 4-24 hours after the trigger event. If you also send an SMS review request, wait 48 hours before sending the email follow-up to avoid overwhelming the customer.

ReviewGlow Automation

ReviewGlow review generation connects to your CRM, booking system, or POS and sends review request emails automatically based on your configured triggers and templates. Each email is personalized, branded, and includes your Google review link with click tracking.

14-day free trial. Every feature unlocked. Cancel anytime.

Measuring Email Review Request Performance

If your open rate is below 30%, test different subject lines and send times. If your click rate is below 10%, simplify your email and make the CTA button more prominent.

Conclusion

Review request emails are the reliable second channel behind SMS. They work best for professional services, healthcare, and customers who prefer email communication. Keep the templates short, the design simple, and the timing tight. One email, one button, one action.

Combine email with SMS and you cover the two channels that drive 90%+ of all review generation for local businesses.

Automate review request emails with ReviewGlow — 14-day free trial, every feature unlocked, cancel anytime.